The International Woolmark Prize is aiming to highlight transparency in the supply chain production for its 2020 edition with finalists presenting fully traceable collections. Consumers are increasingly worried about the environmental impact of their purchases. When it comes to their clothing, they want reassurance they’re taking part in alleviating the world’s problems, not adding to them. 65 percent of surveyed consumer stated the need for trust in product authenticity was in their top five trends for 2019, with 42 percent of millennials wanting to know the makeup of their products and how they are made before they buy them.

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