Sustainable children’s clothing company Frugi has collaborated with the Cotton Lives On recycling programme to transform worn out cotton clothing into roll mats for people experiencing homelessness.
Frugi was founded in 2004 by Kurt and Lucy Jewson after they struggled to find appropriate sustainable clothes for their young children. Eighteen years later, Frugi is one of UK’s leading ethical and organic children’s clothing brands. The full range includes new-born to twelve years, along with Frugi Bloom, a stylish maternity, and breastfeeding range.