U.S. cotton took center stage in Hong Kong as Cotton Council International (CCI) hosted its first-ever COTTON USA SOLUTIONS® Workshop tailored for brands and sourcing offices—drawing 35 participants from 11 leading global companies and reinforcing why U.S. cotton remains “The Cotton the World Trusts®.”
Tailored specifically for brand and sourcing professionals, COTTON USA™ Technical Consultants Lieven Verraest and Muhammad Tausif led this first-of-its-kind workshop in Hong Kong, delivering practical insights into how U.S. cotton’s fiber quality, versatility, classing systems and consistent processing performance can boost supply chain efficiency and product excellence.
“This workshop demonstrated how COTTON USA SOLUTIONS® can help brands unlock the full potential of U.S. cotton in their products,” Verraest said. “When combined with collaboration and technical knowledge, high-quality U.S. cotton can drive innovation and consistent quality standards across the global textile value chain.”
Designed to educate, connect and inspire, the workshop featured interactive discussions and a deep dive into what sets U.S. cotton apart, such as superior fiber quality and advanced classing systems. “We’re proud to help partners better understand how U.S. cotton delivers on performance, durability and optimal processing throughout the global textile supply chain,” Tausif added.
The workshop sparked lively discussions, meaningful networking and new ideas for elevating product value with U.S. cotton in a competitive market. Strong engagement and positive feedback from attendee’s emphasized U.S. cotton’s pivotal role in helping brands meet evolving consumer expectations with trusted, high-performing fiber.
