Archroma, a global leader in specialty chemicals towards sustainable solutions, will highlight its groundbreaking solutions for textile and fashion brands at this year’s China Interdye. Archroma’s showcase will emphasize its High IQ® Lasting Color assurance program and the PHOBOTEX® range of durable water-repellent finishes, underscoring the company’s dedication to providing low impact, durable, and long-lasting garment solutions.
As the largest specialized exhibition for textile dyes and chemicals, China Interdye 2025 offers a key platform for Archroma to present its latest advancements. This year’s focus is on innovative solutions that help brands achieve not only their sustainability goals but also meet the increasing demand for high-performance, long-lasting products in the textile and fashion industries.
“China continues to play a pivotal role in global textile production, with increasing demand for lower impact and high performance solutions,” said Christine Cai, Vice President of North Asia, Archroma Textile Effects. “We are excited to bring our High IQ® Lasting Color and PHOBOTEX® solutions to China Interdye, enabling brands to deliver garments that combine outstanding functionality, durability, and sustainability.”
Brilliant colors and long-lasting garments
Archroma is evolving its well-established High IQ® performance assurance program to include its most innovative and sustainable intelligent textile effects. The updated program, which features refreshed hangtags and labels, will help mills and brands deliver performance, protection and comfort while meeting rigorous industry standards.
As the first High IQ® program to be reintroduced, High IQ® Lasting Color incorporates Archroma’s most innovative color-retention technologies to ensure that garments stay looking new for longer—with bright shades that retain their intensity and dark shades that stay dark. Powered by specially selected AVITERA® SE and NOVACRON® dyes, High IQ® Lasting Color also helps mills and brands reduce their environmental footprint by using up to 50% less water and energy in processing.
PHOBOTEX® Range: Durable Water Repellency
Another highlight of Archroma’s showcase at China Interdye will be the PHOBOTEX ® range of durable water-repellent (DWR) finishes. With over a decade of innovation in fluorine-free “C0” technologies, PHOBOTEX® is at the forefront of the shift toward non-PFC DWR solutions. These advanced technologies provide long-lasting protection and comfort, incorporating renewable raw materials for a more sustainable approach.
Designed to meet current and future industry standards, the PHOBOTEX ® range includes fluorine-free hydro polymers and bio-based options. It is easy to apply to any substrate, offering solutions for a variety of end uses. From everyday stain protection without compromising fabric feel, to extreme environment defenses, PHOBOTEX® ensures versatility. Additionally, it enhances mill productivity with excellent runnability, enabling faster, trouble-free production and consistent results.
Archroma’s Commitment to Sustainability
Archroma continues to lead the way by offering solutions that tackle the industry’s most pressing challenges. From conversing energy and water savings to reducing harmful chemicals and advancing circularity, Archroma’s innovations help brands achieve both their economic and environmental objectives.
“With the growing consumer demand for sustainable, long-lasting products, it’s critical for textile manufacturers to prioritize solutions that deliver high performance while supporting a healthier planet,” Christine said. “Archroma is proud to be part of this transformation by providing products that keep textiles vibrant, durable, and sustainable throughout their life cycle.”
Meet the Archroma team at China Interdye 2025
Being held for the 24th time in China, China Interdye is the largest global exhibition dedicated to the dyes, pigments and textile chemicals industry. With a floor area of 60,000 square meters, the event showcases a wide variety of products, from pretreatment, dyeing, printing to finishing.
Visit Archroma at Hall 1, Booth A101, at the Shanghai World Expo Exhibition and Convention Center from April 16 to 18, 2025.
