In an industry where over 99% of textile materials are still virgin and just 6.9% of the global economy is circular (2025 Circularity Gap Report, Circle Economy), RE&UP has taken a decisive step forward. The next-generation textile-to-textile recycler has become the first company in the textile industry to achieve C2C Certified® Circularity for all products, the most rigorous global standard for verifying circular product design and recovery-readiness at scale.
The certification was awarded to all three of RE&UP products by the Cradle to Cradle Products
Innovation Institute:
• Next-Gen Recycled Cotton (Pre-Consumer) – C2C Certified® Circularity at Platinum level
• Next-Gen Recycled Cotton (Post-Consumer) – C2C Certified® Circularity at Platinum level
• Textile-to-Textile Recycled Polyester Chips – C2C Certified® Circularity at Silver level
These levels recognize not just recycled content, but a full-system approach to circularity – from sourcing and traceability to infrastructure compatibility and reuse pathways.
“This certification demonstrates that RE&UP is ready to tackle sustainability challenges at scale for the whole industry,” said Andreas Dorner, General Manager at RE&UP. “It proves that recycled fibers can go beyond one-off sustainability claims. With Cradle to Cradle Certified® Circularity, we’re demonstrating full-system readiness from sourcing to end-of-life for the textile industry.”
Cradle to Cradle Certified® Circularity assesses whether a product is designed for continuous cycles of safe, high-value reuse. The assessment is executed by a third party accredited assessing body, Eco Intelligent Growth (EIG).
Technical indicators include:
• Percentage of compatible materials for recycling
• End-of-life recovery systems
• Publicly available circularity data and cycling instructions
• Effective integration of recycled content
• Chemical safety (tested on legally restricted chemicals and beyond)
”Achieving these certifications as the first in the market speaks to the quality of our materials and our dedication to providing scalable sustainable solutions to the textile industry,” said Ebru Özküçük Guler, Chief Sustainability Officer at RE&UP. “Our materials were assessed not just for recycled content, but for their compatibility with future recovery, safe use cycles, and the sustainability of the surrounding infrastructure all of which are critical to providing true circularity solutions at a scale to the largest players in textiles. It reflects the robust technology of our approach and our commitment to creating solutions that don’t compromise on quality, scale, or impact.”
RE&UP’s certified fibers are already being adopted by leading fashion brands, offering reliable performance comparable with virgin fibers, while providing solutions in compliance and traceability. The certification reinforces the company’s position as a technology leader in next-gen fiber technologies actively enabling circularity in real-world supply chains at scale.
“The Product Circularity category is designed to separate ambitious claims from proven impact,” said Nienke Steen, Director of Apparel, Textiles & Footwear at the Cradle to Cradle Products Innovation Institute. “RE&UP has demonstrated that its fiber production is not just compatible with circularity, it’s purpose-built for it.”
“This achievement sets a strong precedent for what fiber innovation can look like in a circular economy,” added Elwyn Grainger-Jones, CEO and Executive Director of the Institute. “It raises the bar for what’s possible and expected from material suppliers across the fashion and textile sectors”.
