VIRGIO, India’s first sustainable & trend-focussed fashion brand that offers high-quality, trendy products made from sustainable materials. Going beyond fashion, the brand leverages technological innovation to drive a sustainable future, promoting longevity, quality, and less environmental impact. In line with its mission, VIRGIO has launched its first-ever retail store in Bangalore, at M5 ECity Mall Electronic City, marking a significant milestone toward making sustainable fashion more accessible to all.
Reflecting on the brand’s pro-planet ideology, the store’s design too prioritises the environment, the design incorporates eco-friendly elements such as energy-efficient lighting ensuring minimal impact on the environment. Each element, from layout to operations, represents the brand’s ongoing commitment to sustainability, offering visitors not only a shopping experience but also an immersive journey into conscious fashion.
Amar Nagaram, Co-Founder, VIRGIO expressed his enthusiasm about the launch, stating, “We’re thrilled to introduce the first-ever sustainable store in India to our community. This store is more than just a place to shop; it’s a hub where sustainability, style, and social responsibility come together. Our customers will have the chance to explore our collections in person, discover how our garments are made, and leave with a deeper understanding of how fashion can be both beautiful and planet-friendly. We are committed to prioritizing customer privacy while providing a seamless checkout experience. To respect and safeguard your privacy, we do not request any contact details from our customers.”
The new store displays its entire collection of sustainable apparel, including everyday essentials, statement pieces, and exclusive limited-edition designs. Each piece is deliberately designed with care for both people and the environment, using eco-friendly materials such as organic cotton, recycled textiles, and cruelty-free leather substitutes. In addition to the curation, the brand provides an interactive and immersive experience unlike any other. It is more than just a store; it is a pathway to the future.
Customers are empowered to make thoughtful decisions through dynamic educational programs on sustainable fashion practices, individualized styling consultations, and exclusive seminars. From mastering the art of clothing care to building a sustainable wardrobe and reducing fashion waste, every interaction is designed to inspire and educate, furthering their commitment of conscious fashion to end consumers.
As part of their strategic vision for 2025, VIRGIO aims to expand its physical presence across India. The brand plans to open additional stores nationwide, ensuring that customers from all corners of the country have access to VIRGIO’s sustainable fashion offerings and can engage in conscious fashion practices.
