ZYOD, a leading tech-enabled B2B apparel manufacturing company, has announced a strategic partnership with FAN MANIA, a prominent player in the global licensing industry with offices in Dubai, Damam, Istanbul and Mumbai. Through this collaboration, ZYOD will launch exclusive licensed merchandise from global brands in India, marking its entry into the rapidly expanding licensed merchandise market.
With Indian consumers showing increased affinity for pop culture and branded content, the partnership combines ZYOD’s agile manufacturing and deep retail network with FAN MANIA’s global IP access to deliver high-quality, licensed apparel and merchandise in India. From hit gaming franchises and cult-favourite animation series to blockbuster movie IPs including PlayStation, Peanuts, Hasbro, Sanrio and Warner Brothers, among others, the collaboration aims to bridge the gap between global demand and local availability, while offering Indian retailers a new avenue to connect with audiences.
“Fashion today is as much about storytelling as it is about style, and licensed merchandise sits right at that intersection,” said Ankit Jaipuria, Co-Founder of ZYOD. “This partnership responds to the rising demand from Indian retailers for globally popular and culturally relevant collections that connect with today’s consumers. At ZYOD, we’re enabling that through design-led thinking, speed-to-market innovation, and a platform built to respond to trends in real time. This is more than a business expansion, it’s a step towards shaping a more responsive, relevant, and brand-rich fashion ecosystem in India.”
“This partnership marks a significant step in redefining access to global pop culture merchandise for Indian consumers and retailers,” said Ankit Shukla, VP Business of ZYOD. “At ZYOD, we’ve always believed in building solutions that are timely, relevant, and future facing. Partnering with FAN MANIA enables us to bring iconic global IPs closer to Indian consumers through a supply chain that’s built for speed, scale, and precision. This collaboration is a natural extension of our vision to democratize access to high-quality, branded products while enabling retailers to stay ahead in a culture-first marketplace.”
“India stands at the intersection of a booming retail ecosystem and an ever-growing appetite for global pop culture,” said Nitin Jaggi, CEO & Co-founder, FAN MANIA. “For us, partnering with ZYOD is a strategic move rooted in long-term vision. Their manufacturing agility and deep market understanding make them the ideal collaborator to localize and scale our portfolio of global IPs. This collaboration isn’t just about bringing brands into a new market; it’s about building meaningful consumer connections through timely, high-quality merchandise that speaks to today’s cultural moment.”
Akshay Gehi, Co-Founder and Partner, FAN MANIA, said, “We are thrilled to be partnering with ZYOD and entering the Indian market. ZYOD’s vision of catering to brands with end-to-end solutions in a high-paced, demanding industry resonates with Fan Mania. Looking forward to a fulfilling partnership of bringing customers’ beloved global pop culture merchandise to the Indian consumers.”
Backed by FAN MANIA’s proven success across markets like the Middle East and Turkey, this collaboration brings both scale and credibility to ZYOD’s latest strategic move. By offering high-margin, trend-responsive collections, the partnership empowers Indian retailers to meet evolving consumer expectations with merchandise that’s timely, aspirational, and built for today’s brand-driven world.
