India’s legacy innerwear brand, VIP Clothing Limited, proudly announced the launch of its vibrant sub-brand Frenchie X on Amazon India. Taking yet another striking step into deep digital retail integration, the brand continues to ensure that its bold & comfortable fashion is easily accessible to India’s growing base of online shoppers.
This industry trailblazer has been manufacturing men’s premium innerwear for more than five decades. Over the years, it diversified its portfolio with innerwear for women & children, and the recently launched athleisure wear, Rivolta. The brand has repeatedly aligned itself with changing preferences and modern needs, and this alignment stretches beyond just design & production. The innerwear powerhouse is expanding its focus towards a more agile sales & delivery strategy while being rooted in quality craftsmanship. And, VIP Frenchie X’s exclusive launch on Amazon is their way to ensure that their unparalleled excellence is available at the fingertips.
Speaking on Frenchie X and Amazon India collaboration, VIP Clothing Limited’s D2C Head, Mr Kanishk Pathare, said, “Frenchie X is designed for people who expect more from their basics. Our exclusive launch on Amazon is about giving today’s consumer direct access to innerwear that feels as good as it looks. At VIP, we’re dialling up everyday essentials to match the energy of modern living.”
Frenchie X’s availability on Amazon India underlines VIP Clothing Limited’s commitment to being at the forefront of direct-to-consumer innovation. It is this legacy brand’s leap forward into combining 50 years of expertise with the power of modern e-commerce.
India’s legacy innerwear brand, VIP Clothing Limited, proudly announced the launch of its vibrant sub-brand Frenchie X on Amazon India. Taking yet another striking step into deep digital retail integration, the brand continues to ensure that its bold & comfortable fashion is easily accessible to India’s growing base of online shoppers.
