TMRW, Aditya Birla Group’s new ‘House of Brands’ entity, has been formally launched. This move is in line with the company’s plan to create and fund new digital initiatives. With TMRW, Aditya Birla Group hopes to create India’s largest portfolio of disruptor brands in the fashion and lifestyle segment.
Over the next three years, TMRW will acquire as well as incubate 30+ innovative, customer-obsessed brands. The new firm will tap into the extensive range of capabilities and networks that the Aditya Birla Group and ABFRL ecosystems provide.
Prashanth Aluru, ex Facebook & Bain Executive, has been appointed as the CEO & Co-founder to oversee the development of this new enterprise.
Commenting on the launch, Ashish Dikshit, MD of ABFRL, said “The formal launch of our D2C business, TMRW, is a key milestone for the company. Our aspiration is to build a portfolio of 30+ brands in the next 3 years. We are confident that this foray will successfully meet the aspirations of digitally native consumers and also create long-term value for investors and other stakeholders.”
Talking about the launch of the new D2C entity, Prashanth Aluru, CEO and Co-founder, TMRW said, “I am excited to embark on this journey to build TMRW. With the backing of the Aditya Birla Group and the right profile of long-term investors we will bring in, we are confident of powering the growth of several brands that shape the next phase of digital commerce growth till 2030 and beyond.”
ABFRL portfolio includes several brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England established for over 25 years.