The global lingerie market is expected to grow by USD 20.90 billion from 2021 to 2026, progressing at a CAGR of 4.77% during the forecast period, according to a study by Technavio. The APAC region is expected to contribute 41% in this growth. This clearly indicates the important role that India is going to play in the intimate wear market in the years to come. In India, this sector will continue to grow at 15% CAGR for the next 10 years, thereby bringing in larger opportunities and challenges. The industry is currently fragmented and will continue to be so if appropriate measures are not taken.
The Change Masters Conference 2022 is one such step in this direction. Scheduled to take place on the 19th and 20th of July 2022 at The Radisson Hotel, Lonavla, Maharashtra, The Change Masters is the brainchild of Yusuf Dohadwala, Founder, Peppermint Communications, and CEO, Intimate Apparel Association of India (IAAI), who comes with more than two decades of experience in the industry. He believes that the rapidly changing scenario of the market – from product development and manufacturing to consumer demand and retailing – is instrumental in putting India on the global map. The event will witness owners of 100+ intimate wear brands, factories and retail stores, who are under 45, gathering under one roof to network, discuss, learn and unlearn.
Speaking about The Change Masters 2022, he said, “The innerwear industry – the fastest growing segment of the Indian Textile and Apparel Industry – is further poised for growth and hence attracting interest from large organizations. The fast growth of this segment is sure to bring disruption, which calls for Future Leaders or what we call the “Change Masters” to gather under one roof to discuss and prepare for this disruption and growth. The Change Masters will also help the Millennials and GenY leaders to network and talk business. This event shall pave the way for the next round of revolution in the India Intimate Wear Industry.”
The first edition of The Change Masters is sponsored by three leading man made fiber brands. It has Tencel as Title Sponsor, Inviya as Co-Sponsor, R|Elan as Platinum Sponsor, and INTICEDE as Gold Sponsor. While the attendees are under 45, the speakers at the Conference are ones with immense experience in Branding, Manufacturing and Retail from the Intimate Wear Industry as well as other verticals.
The name ‘The Change Masters’ implies young leadership, expertise and business acumen and the need to work for the larger good of the industry. The delegates to the conference would comprise Directors / Owners / Partners of innerwear brands, manufacturing units or retail stores as well as heads of intimate wear departments across the verticals of manufacturing, brand, distribution and retail.For more information or participation, visit www.thechangemasters.in.
