TechnoSport, renowned for its high-quality, technologically advanced activewear, proudly launched its first-ever flagship store in R. S. Puram, Coimbatore. This store’s launch strengthens TechnoSport’s position in the retail market and is part of the company’s ambitious expansion plan to open 15-16 new stores during the current financial year.
This year the brand is looking to raise its presence in key markets of the south, such as Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana, with new stores planned in different formats: flagship locations, high-street and mall stores, and shop-in-shop at sports destinations. More broadly, TechnoSport aims to increase its in-store presence, complementing the growing online & general trade sales, and become a recognised global activewear leader.
“We are elated to launch our first flagship store in Coimbatore, which has always been a key city for TechnoSport’s growth,” said Sunil Jhunjhunwala, Co-Founder of TechnoSport. “This store will be the cornerstone of our wider business expansion plan. We intend to establish a greater brand presence by providing consumers a holistic experience of the brand thereby laying a strong foundation for long-term growth.
The Coimbatore flagship store is not just one more shop but has been conceptualised and designed as a premium destination for sportspersons, fitness enthusiasts, and everybody else leading an active lifestyle. It carries the full range of TechnoSport’s performance wear and athleisure, with a special focus on showcasing the technological innovations that set it apart. In addition, effective displays inform the customer of advanced technology in each product, making shopping both informative and engaging.
“We expect our exclusive stores to be the main force behind sales growth and brand presence,” asserted Sumit Santhalia, Co-Founder & Director of TechnoSport. “With premium hands-on shopping experiences, we are apprehensive that these new stores will engage customers more and develop loyalty towards the brand.”
Mr. Puspen Maity, CEO of TechnoSport added, “Apart from the business perspective, we aim to showcase a larger-than-life experience of our products to consumers. Our exclusive stores not only help us to build the brand in the long run but to provide a real, hands-on experience which is important for an athleisure brand. Using this we will strengthen our omnichannel presence by amalgamating online with offline medium effectively.”
The brand chose Coimbatore for its flagship store due to its strong presence on GT, D2C, and online marketplaces. This store sets the pace for TechnoSport’s foray into western and northern India that the brand is planning in the next financial year. To engage with the local community further, TechnoSport shall organise a series of small events at Coimbatore’s flagship store to encourage walk-ins and customer interaction.
