TechnoSport, a leader in performance-driven and stylish activewear, proudly steps into the vibrant & dynamic Telangana market, with the successful launch of its latest exclusive store at Tolichowki, Hyderabad. The grand opening on January 4, 2025, marks a significant milestone as the brand continues its expansion across South India, now boasting seven stores in the region. The store spans 1,000 square feet and is strategically positioned in a high-street area, making it easily accessible to a diverse customer base.
To celebrate this launch, TechnoSport is offering an exciting promotion for the first 100 shoppers who will receive a complimentary T-shirt. Additionally, customers can look forward to exclusive giveaways including gym bags, power banks, and AirDopes. These initiatives underscore TechnoSport’s commitment to promoting an active lifestyle with high-quality accessories.
The store showcases TechnoSport’s latest winter collection, featuring the innovative TechnoWarm line, specifically designed for optimal performance during colder months. This collection showcases a range of products that have become bestsellers in the region, including lightweight jackets and cozy sweatshirts, all crafted with advanced fabric technology. The TechnoDry fabric ensures rapid moisture absorption and quick drying, while the UPF50+ sun protection and anti-microbial features maintain freshness during intense workouts. With prices ranging from ₹400 to ₹999, TechnoSport combines affordability with high-quality activewear, making it accessible for fitness enthusiasts. This winter collection exemplifies TechnoSport’s commitment to delivering stylish, functional, and durable activewear that meets the diverse needs of its customers.
Sunil Jhunjhunwala, Co-founder & Managing Director of TechnoSport, expressed his enthusiasm about the new store: “Hyderabad represents a vibrant market where both brand-conscious and value-conscious consumers thrive. The energy and flamboyance of the people here make it essential for us to establish our presence in a high-street location like Tolichowki. This strategic choice aligns perfectly with our target audience and reinforces our commitment to providing quality activewear to fitness enthusiasts.”
Puspen Maity, CEO of TechnoSport, shared his insights on the market dynamics: “Hyderabad has proven to be an excellent market for us across both online and offline channels. With our distributors and GT Network well-established here, having a retail store was imperative. Over the last three months, Hyderabad has ranked among our top two cities for online orders and remains in the top five for our direct-to-consumer channels. We are very positive about further expansion opportunities in this thriving market.”
Rohit Kulkarni, Business Head – Exclusive Stores, added: “Hyderabad has always been a pivotal market for us. The opening of this store is just the beginning; we are actively exploring opportunities to expand further within the city. Our goal is to establish multiple locations that cater to the growing demand for quality activewear among fitness enthusiasts.”
The launch event attracted considerable attention from local media, influencers and fitness enthusiasts alike, reinforcing TechnoSport’s commitment to providing high-quality activewear while fostering community engagement through innovative retail experiences.
As TechnoSport continues to grow its footprint across India, it remains dedicated to delivering exceptional products that empower individuals to lead active lifestyles.
TechnoSport is bringing innovation to athlete wear, and now it’s your chance to experience it firsthand! Visit the Tolichowki TechnoSport store today, where TechnoSport experts are ready to help you explore a wide range of activewear. Don’t miss out on exciting giveaways and exclusive launch offers—stop by and discover performance and style like never before!
