Texvalley at Erode which is known to be South India’s largest textile market center recently concluded its 3rd edition of TAG EXPO 2023. The 1st edition of TAG Expo was held in August 2022 followed by 2nd edition in January 2023 with much wider reach & coverage. Over the last 2 editions, TAG EXPO has evolved exponentially in terms of reach, coverage, product portfolio, participating brands, industry innovations, technology, buyer base, exhibitors, sponsors, footfalls and so on. The much-awaited TAG EXPO 2023 was organized on 24th to 26th July’ 2023 which attracted exhibitors, merchandisers & buyers, manufacturers, exporters, agents, traders & wholesalers across various geographies, sectors and categories. The participation of leading brand’s & buyers from across the Globe added to the grandeur of this exposition. With over 1200+ pre-registered buyers and over 150+ pre-registered exhibitors, the 3rd edition certainly made a mark in the textile, accessories & garments industry.
The event was not just advertised with 360 degree media plan but was also covered by all leading national & international media platforms which helped the expo to garner success. With wide coverage in trade magazines, influencer marketing, digital media, direct marketing, airport & outdoor hoardings, news publications & print ads, press meets & road shows, the expo managed to connect with the right audience across different regions. This also helped the sponsors of the expo to benefit from maximum media coverage& the noise created thereby attracting the eyeballs from entire country.
TAG Expo 2023 successfully created a seamless platform for both, manufacturers and buyers, to partner and grow from the networking they do during the expo. The lead generation during TAG Expo certainly helped them to capitalize on the global audience and make the best out of it. It created a business environment and brought together various components of the industry, thereby giving an excellent opportunity for all the visitors to have a wholesome experience. Additionally, TAG Expo fulfilled its commitments of creating & providing entrepreneurship opportunities for the people by facilitating all the requirements on a single platform and encouraging the entrepreneurial aspirations to conduct the business in most favorable textile marketplace- The Texvalley. The development of complete product life cycle and thereby the eco-system in the textile hub of India, TAG Expo has immensely contributed to the textile & apparel industry.
TAG Expo 2023 was fully digitalized and all bookings either for stalls or even as a visitor/buyer were done completely online. To match up with the digital era TAG Expo was also supported by an exclusive application which facilitated the buyer-manufacturer collaboration even after the event is over. This innovative technology helped the buyers/manufacturers to network in a better and foolproof manner.
