MAS Matrix, a leading entity under MAS Holdings specializing in flat-knit apparel production, recently unveiled its latest product line: ‘MVTM’. This innovative product platform advances flat-knit technology capabilities that are set to transform the realm of athleisure wear. With its multifunctional, versatile, and trend-conscious designs, the MVTM range delivers tailor-made solutions for today’s high-speed lifestyle.
At the heart of the MVTM range is the seamless integration of movement and momentum – two crucial elements reflected in the ‘MVTM’ abbreviation. The collection epitomizes style and functionality, adapting effortlessly to an array of settings that individuals navigate throughout the day or the changing seasons. Performance-wise, MVTM outstrips competitors by granting enhanced freedom of movement and distinct zonal support. MVTM products represent the perfect marriage of comfort and utility in a stylized, appealing package that caters to contemporary needs.Evolution and Innovation: The Driving Forces of MAS Matrix
Describing the unique capabilities of Matrix, Chief Executive Officer Palitha Liyanage, said, “Our journey at Matrix is never static; we are always advancing. From initially creating knitted uppers for shoes to moving on to knit apparel and beyond, we pride ourselves on offering a progressive approach throughout the years. Today, with the unveiling of MVTM, we are thrilled to display our comprehensive range of capabilities. Our goal is to showcase creatively crafted, innovative apparel pieces that not only serve a functional purpose but are also sustainable.”
MAS Matrix ensures their product offerings align with the broader sustainable strategy of MAS Holdings, denoted as the MAS Plan for Change. The company moves towards delivering eco-friendly alternatives to prospective consumers. A notable characteristic of the engineered knit is its ‘knit-to-shape’ attribute, cutting pre-consumer waste by 18-22% when contrasted to traditional cut and sew operations. Additionally, the MVTM collection encompasses a notable 77% usage of raw materials procured from revitalizing, natural, and eco-friendly resources. These include recycled polyester, Better Cotton Initiative-certified cotton, and organic and bio-based fabrics such as modal, Tencel, and hemp. Commitment to Sustainability Enshrined in MVTM Collection
MAS Matrix represents the most significant singular financial commitment undertaken by MAS Holdings. This investment includes a repertoire of 1000 Stoll flatbed machines, offering a variety of athleisure wear, essentials, and knit components for international industry giants such as Nike, Decathlon, Gymshark, Lacoste, Victoria’s Secret, and Stoko.
The introduction of the MVTM range underscores MAS Matrix’s unwavering dedication to innovative strategies, ecological sustainability, and consumer convenience. The collection merges novelty and functionality with environmental stewardship, setting the MVTM range in a class of its own in the athleisure sphere. By offering 77% of the collection constructed from recycled post-consumer waste or naturally regenerative fibers, MVTM embodies the pledge to a sustainable future. It’s a new dawn for athleisure wear, promised by the groundbreaking MVTM range.
