Haelixa has partnered with Italian fashion brand OVS for the second consecutive year. This collaboration aims to mark and trace cotton grown in Italy, ensuring trust throughout the supply chain.
Haelixa has integrated its DNA markers into the existing operations for OVS’s cotton. The cotton is grown in Italy and marked with the DNA markers at the gin, close to the farm. The fibers are tested during the entire manufacturing process, ensuring that the cotton used in this OVS collection is ethically and sustainably sourced. This partnership is a testament to their commitment to promoting responsible and transparent practices in the fashion industry, providing customers with the assurance of the cotton’s origin.
About the project, Haelixa CEO Patrick Strumpf comments, “In tracing the journey of the Italian-grown cotton, we are supporting OVS in bringing full transparency to their supply chain.” He adds, “The marking increases brand trust and enables OVS to make sustainable product claims.”
Traceability has become crucial in the fashion industry, with consumers demanding more information about the products they purchase. By partnering with Haelixa, OVS continues to meet this demand and set a new standard for cotton in the industry. This alliance will benefit customers and the farmers in Italy, giving them fair recognition for their work.
Simone Colombo, Head of Corporate Sustainability, says, “In 2024, we have continued with Swiss DNA Traceability supplier Haelixa in marking and tracing our OVS Cotone Italiano for the second year. Our goal is to approach 5% of our cotton requirements from cultivation in Italy within a few years.”
The collaboration between Haelixa and OVS has boosted the transparency of their supply chain. With the help of traceability provided by Haelixa, OVS is working towards improving its products’ social and environmental impacts. OVS is firmly committed to sustainable and ethical practices and aspires to enhance its operations yearly. The partnership with Haelixa is a testament to their dedication to improving traceability in the fashion industry.
