From 20 to 26 June, Groz-Beckert welcomed over 6,500 international guests at its booth at the ITMA 2019 in Barcelona, Spain. This year, 1,717 exhibitors from 45 countries presented their products to over 100,000 visitors from 137 countries at the world’s leading trade fair in textile machinery construction.
The Groz-Beckert booth also attracted an international audience: The guests came from 94 different countries. The majority of the visitors came from Italy (12 per cent), followed by Germany (10 per cent), Turkey (9 per cent), India (8 per cent), Spain (7 per cent) and Portugal (4 per cent).
Over the seven days of the trade fair, Groz-Beckert presented its product and service highlights from the fields of knitting, weaving, felting, tufting, carding and sewing. The company also presented its cross-divisional and cross-product range offered by the Groz-Beckert Academy and the Technology and Development Center (TEZ).
In addition to the individual exhibition areas, the new trade fair concept also included an innovation hub, where the latest innovations from all divisions were presented together. Visitors could encounter the entire range of products in an extremely small space – both in real life and virtually thanks to Augmented Reality. This virtual system does more than just present the same information in a new way. It ensures that visitors leave the Groz-Beckert booth having enjoyed the kind of unique experience that builds real positive associations. Guests also had the opportunity to take away their own personal memento at the Selfie Station in the tunnel at the booth, enabling them to become part of the Groz-Beckert campaign motifs. The numerous expert discussions during the ITMA provided important stimuli for the textile industry. The ITMA 2019 in Barcelona was a real success for Groz-Beckert and opened up new perspectives.
