Having set new benchmarks in the world of textiles, power brand ‘GRADO from The House of GBTL and OCM’ has charmed the premium fabrics segment with its speciality of amalgamating modern technology with the tradition of making fabric. To commemorate its success, the brand organised the ‘GRADO Super Shahenshah Meet’ to celebrate its meteoritic rise in the industry and its association with their brand ambassador, none other than the ‘Shahenshah of Bollywood’, Amitabh Bachchan. The event took place at Hotel Sahara Star, on 12th June, 2019, with over 1000 + dealers, retailers, distributors and wholesalers, from across the country, in attendance.
The main objectives of the event included the ‘Meet and Greet’ session to award the winner of the ‘GRADO Dekho, Big B se Milo’ contest; recognition and felicitation of top performers, in several categories, for the revered houses of GRADO – GBTL and OCM and celebrating its association with Big B as their Brand Ambassador.
Speaking about the grand success of the event, Rajendra Agarwal, Mentor, GRADO said “When we introduced ‘GRADO from The House of GBTL and OCM’ in 2018, we knew that it would do well in the market but its magnitude has surprised all of us, in a good way! From strategic associations to excellence in the departments of product deliverances and processes, a lot has been achieved in such little time, which is a clear indicator of how it is going to be in the coming months and years as well. To commemorate its well-deserved accolades, and our wonderful association with Amitabh Bachchan as our brand ambassador, we hosted the ‘GRADO Super Shahenshah Meet’ for all our dealers , retailers and wholesalers from across India. The event was a grand success and we look forward to having more of such events, to come together for GRADO’s ascension in the Industry”
Emphasizing upon the contribution of the stakeholders, Vikram Mahaldar, Managing Director, OCM said “Our brand, GRADO, has come a long way in a short period of time and this would not have been possible without the strong relationship with all our stakeholders. This has been built on the foundation of trust between the company, our channel partners and the end-customers; driven by quality, innovations, product extensions and unique marketing initiatives. The event further strengthened GRADO, as a brand. I can say this with utmost confidence, that all our retailers and wholesalers were thrilled and went back with a positive and refreshed spirit and this should lead to a substantial increase in market share.”
Speaking about GRADO’s successDhruva Singh Chauhan, Whole Time Director, GBTL said “It’s amazing to see how GRADO has made its presence felt in a short span of time. The Grado offerings of wide range of latest Designs, trendy Colours and above all unmatched Quality & SMOFT (Smooth & soft) Handle has truly WOWED the consumers. Grado will remain proactive in ensuring that its customers get the best of fresh fashion fabrics every day and make them stand taller. Our super team of designers and weavers are always breathing innovation and uniqueness and will continue to do so to ensure Grado remains The Shehanshah Of Fashion!”
Speaking about his journey with GRADO, Amitabh Bachchan, Brand Ambassador, GRADO said, “I have always endorsed brands that I truly believe in, and when the GRADO team came to meet me with the fabrics, I took time to agree to become the Brand Ambassador but I will have to admit that today I feel proud to associate. Products come in such classic colours, innovative textures and patterns, hence making it versatile in nature. The brand’s tagline, ‘Aap bhi Grado Peheniye Ek Baar, Phir Yeh Hi Pehnenge Aap Baar Baar’ hits the bulls eye because once you try their fabrics, you won’t feel like buying any other. I congratulate the entire GRADO team for the spectacular growth pace in just over a year. It is my honour to be associated with such a premium and prestigious brand and I look forward to doing more of such events with the team.”
