CIRCULOSE®, the branded recycled pulp made from 100% textile waste, today announced a full collaboration with TextileGenesis, a Lectra company, to digitally trace its supply chain from pulp to finished apparel. This collaboration gives fashion brands verified, data-backed transparency to support circularity claims and prepare for upcoming regulatory requirements.
This collaboration enables real-time traceability, tracking the entire journey of CIRCULOSE® pulp. Providing fashion brands with verified, data-backed transparency to support circularity claims and prepare for upcoming regulatory requirements. TextileGenesis’s Fibercoin™ system issues a unique digital token for every kilo of CIRCULOSE®, recording each transformation step and preventing double-counting. The result is a secure, real-time chain of custody.
By embedding this traceability model, CIRCULOSE® and TextileGenesis provide brands with the infrastructure needed to validate circular sourcing and comply with incoming European Union rules, including the Digital Product Passport, the Ecodesign for Sustainable Products Regulation, and the Waste Framework Directive.
From recycled textiles to verified data
CIRCULOSE® is made entirely from textile waste, replacing virgin cotton and wood-based fibers. Now, with TextileGenesis, each batch of CIRCULOSE® carries a digital trail, not just a certificate. Brands gain full visibility into the supply chain — from fiber origin to finished product.
This collaboration reflects CIRCULOSE®’s commitment to embedding traceability at the core of its circular model — going all in on digital verification to ensure that every step from pulp to wardrobe is transparent, data-driven, and built for scale. It gives brands full supply chain visibility and the confidence to meet rising expectations for credible circularity and regulatory readiness.
“As the industry shifts to preferred and circular materials, strong traceability is critical to ensure integrity of sustainability claims,” said Jonatan Janmark, CEO of Circulose. “By embedding traceability through TextileGenesis as part of our integrated solution, we make traceability easy for all brands that are buying CIRCULOSE®.”
Traceability across the value chain
All CIRCULOSE® supply chain partners — from fiber producers to garment manufacturers — are onboarded to the TextileGenesis platform through tailored training and regional support. Each movement of material, from recycled fiber batches to yarn, fabric and final garments, is recorded using the Fibercoin™ traceability modules. This creates a full digital footprint that brands can rely on for compliance and sustainability reporting.
“TextileGenesis enables brands and producers to ensure a secure, transparent, and fully digital mapping of CIRCULOSE® material flows,” said Amit Gautam, Founder and CEO of TextileGenesis. “Together, we are proving that traceability is not a future ambition. It is a present-day reality.”
From claims to credentials
As scrutiny of green claims increases and regulations tighten, brands need more than intent, they need evidence. By embedding this traceability model with CIRCULOSE® we’re offering exactly that: a verifiable digital system that turns claims into credentials and stories into traceable supply chain data.
