Force NXT, a premium line from Dollar Industries Limited, is the go-to brand for modern men’s innerwear, athleisure and activewear, blending comfort, style, and confidence. Force NXT’s latest television commercial (TVC) introduces the bold tagline “For What’s NXT” and highlights how innerwear, athleisure and activewear have become integral elements of personal style, confidence, and self-expression.
The TVC, directed by the acclaimed filmmaker Uzer Khan, is a visually dynamic montage reflecting the modern lifestyle. It showcases how the Force NXT range is not just a basic necessity but a stylish extension of one’s personality. The protagonist seizes spontaneous moments to display his Force NXT attire, transforming ordinary situations into expressions of fashion that prove true style begins from within.
“Innerwear, athleisure and activewear are no longer just functional; they have become a part of self-expression, confidence, and style. With our latest TVC, we highlight how Force NXT redefines innerwear—making it something men take pride in showcasing, just like any other part of their outfit,” said Vinod Kumar Gupta, Managing Director, Dollar Industries Limited.
The campaign, created by Lowe Lintas, reimagines the role of innerwear, athleisure and activewear in the lives of today’s youth. Set in vibrant, energetic scenes, the TVC features a confident, style-conscious man who interacts effortlessly with women in various settings, each providing him with an opportunity to flaunt his Force NXT products. With its sleek designs and bold waistbands, the campaign highlights how these pieces have become essential to modern personal style.
Released across digital, social media, print, and television platforms, the campaign aims to reach a broad audience, encouraging them to see innerwear, athleisure and activewear as key elements of their personal fashion statement.
