The Federation of Indian Export Organisations (FIEO) has welcomed the launch of seven new interventions under the Export Promotion Mission (EPM) by the Hon’ble Union Minister of Commerce & Industry, Mr Piyush Goyal, terming the initiative a major structural step towards enhancing MSME competitiveness and expanding India’s global market presence.
Mr S C Ralhan, President, FIEO, said the Mission addresses the fundamental constraints that limit MSME export growth – high cost of credit, limited access to diversified trade finance, compliance burdens, logistics inefficiencies, and information gaps. The newly launched interventions under ‘Niryat Protsahan’ and ‘Niryat Disha’ aim to move beyond traditional incentives and focus on systemic competitiveness enhancement.
Support for alternative trade instruments such as export factoring with 2.75% interest subvention, structured credit facilities for e-commerce exporters and expanded guarantee mechanisms will significantly ease working capital pressures. Lower cost of finance and improved liquidity cycles will enable MSMEs to price competitively, accept larger orders and strengthen their credibility with overseas buyers. Shared-risk credit mechanisms are also expected to encourage first-time exporters and promote product and market diversification.
On the compliance front, TRACE (Trade Regulations, Accreditation & Compliance Enablement) will partially reimburse testing and certification costs, helping MSMEs meet increasingly stringent global standards and access high-value regulated markets. FLOW (Facilitating Logistics, Overseas Warehousing & Fulfilment), including support for overseas warehousing initiatives such as Bharat Mart in Dubai, will allow exporters to position inventory closer to destination markets, reduce delivery timelines and compete more effectively in e-commerce and fast-moving segments. LIFT (Logistics Interventions for Freight & Transport) will help mitigate freight disadvantages for exporters located in remote regions, ensuring more balanced regional export growth.
INSIGHT (Integrated Support for Trade Intelligence & Facilitation) will strengthen district- and cluster-level export ecosystems through better market intelligence and demand mapping, enabling MSMEs to diversify markets and reduce concentration risks.
Mr Ralhan noted that three key interventions – Market Access Support, Interest Subvention for Pre- and Post-Shipment Credit, and Collateral Support for Export Credit – are already operational, taking the total number of active interventions under the Mission to ten. He expressed confidence that these measures will reduce transaction costs, improve access to finance, strengthen compliance readiness and deepen integration of Indian MSMEs into global value chains.
“The Export Promotion Mission represents a decisive shift towards building long-term export capability. It empowers MSMEs not only to participate in global trade but to compete, scale and sustain their presence in international markets,” Mr Ralhan said.
FIEO reaffirmed its commitment to working closely with the Government, EXIM Bank, financial institutions and Indian Missions abroad to ensure effective implementation and wider outreach, particularly at the district level, to support India’s journey towards becoming a globally competitive export powerhouse.
