Fenix Outdoor partners with TextileGenesis to boost supplyTextileGenesis, a Lectra company, announces its collaboration with the Fenix Outdoor Group, an international holding containing premium outdoor brands, including Fjällräven, Hanwag, Royal Robbins, Devold, and Tierra, and Frilufts Retail with companies such as Globetrotter, Naturkompaniet, Partioaitta, Friluftsland, and Trekitt. This collaboration aims to enhance the transparency and traceability of Fenix Outdoor Group’s brand supply chain, focusing on preferred fibers such as cotton, synthetics, animal fibers, and man-made cellulosic (MMCFs). By leveraging TextileGenesis’s innovative Fiber-to-Retail (FTR) technology, the solution will provide robust tracking and verification of materials, addressing the increasing demand for sustainable practices in the outdoor industry.

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