Dollar Missy launches new festive collection

Featuring an array of rich, festive hues, figure-flattering fits and versatile designs, the new collection is thoughtfully crafted to meet the style needs of today’s women. Whether paired with stylish tunics, elegant kurtis or casual tops, Missy leggings elevate every ensemble, making them a must-have for the season. the campaign introduces a fresh, fashion-forward festive collection that blends comfort, color, and contemporary style.

Starring Brand Ambassador, Yami Gautam, the campaign, “Missy Ne Bana Di Jodi”, brings to life the idea that great celebrations begin with the perfect pair and that pair is incomplete without Missy leggings. From relaxed family brunches to puja festivities and evening gatherings, the collection is designed to complement every festive moment with effortless elegance.

“Festive seasons are all about looking and feeling your best, and with our new Dollar Missy collection, we’ve created the perfect blend of comfort and festive flair. This launch is a celebration of vibrant colours, versatile styles, and the confidence that comes from the perfect fit. Our new TVC featuring Dollar Missy’s brand ambassador Yami Gautam beautifully captures that spirit, showing how Missy leggings complete every festive look with effortless charm,” said Vinod Kumar Gupta, Managing Director, Dollar Industries Limited.

Conceptualized by Lowe Lintas, the TVC infuses youthful energy with a festive flair, showcasing how modern women seamlessly pair their outfits while moving confidently through every celebration of the season.