Decathlon is launching Decathlon Pulse, a fully-owned subsidiary dedicated to building new long-term growth engines, accelerating Decathlon’s ambition to Move People through the Wonders of Sport. In a sports and wellness market offering major growth opportunities, Decathlon is determined to explore new ways to expand its footprint for the benefit of people, society at large and the planet.
An independent entity within the Group, Decathlon Pulse will invest in innovative people and businesses that share its values and commitment. In line with Decathlon’s global strategy, Decathlon Pulse will fully complement the Group’s core activities by diversifying its ability to drive impact and lead the change.
3 levers of action to build additional long-term growth
DECATHLON PULSE will focus on 3 main levers
• Build and scale ideas and concepts with strong potential to create standalone new businesses which will complement Decathlon’s core activities and strengthen the Group’s value proposition.
• Invest as a shareholder in highly innovative companies that could change the sport ecosystem and accelerate the adoption of new sustainable business models.
• Acquire strong and forward-looking sports brands and sporting goods distributors that are changing the game by their revolutionising ideas and trailblazing business models.
Driving innovation and growth through strategic partnerships
For many years, Decathlon has been investing in companies with the same intention: to have an impact on all stages of the sports ecosystem’s value chain.
Since 2018, Decathlon has invested close to 400 million euros in capitalistic partnerships, from investments in startups and small companies to the acquisition of majority stakes in premium pure players like AllTricks and Bergfreunde.
Decathlon Pulse, through its clear roadmap, independent management and dedicated teams, will accelerate this strategic movement, having the capability, means and agility to look beyond today’s changes and focus on long-term strategic growth.
Franck Vigo is appointed Chief Executive Officer of Decathlon Pulse. Barbara Martin Coppola, Decathlon’s Global Chief Executive Officer will serve as its Chairwoman, ensuring the complementarity with Decathlon’s core activities.
Barbara Martin Coppola, Decathlon Global CEO and Decathlon Pulse Chairwoman: “We are thrilled to launch Decathlon Pulse. This marks a significant milestone in our journey to better serving the sporting needs of the customers of tomorrow. Decathlon Pulse is a separate entity, but will be complementary to the Decathlon as they work towards the same purpose to Move People through the Wonders of Sport. Decathlon Pulse will be dedicated to finding new growth levers and game-changing innovations in the sports market. I can’t wait to see what the team achieves in the future.”
Franck Vigo, Decathlon Pulse CEO: “Today marks an exciting new journey for us as we launch Decathlon Pulse, driven by a passion for sport and a singular vision to continuously enhance our impact on people’s lives. We believe the best way to do so is to build long-term relationships with game-changing companies and people, in which we invest while maintaining their full autonomy to create a better sports industry.”
