DaMENSCH, India’s premium essentials brand for men, has launched FORM, India’s first premium shapewear line for men. Created with comfort, confidence, and functionality at its core, FORM is a direct response to growing consumer demand for body enhancing wear that feels as good as it looks. Available in vests and half-sleeve t-shirts in black and white, FORM has been designed using high-performance fabric that offers shaping support without compromising breathability, a first in the Indian market.
DaMENSCH has long championed comfort and confidence for men, and FORM is a natural extension of that mission. The shapewear offers up to 8 hours of comfort along with targeted shaping for areas like the chest and midsection. It also provides discreet solutions for concerns such as gynecomastia, making it an everyday essential for the modern Indian man.
The launch follows the insights gathered from a consumer survey conducted by DaMENSCH, where:
• 80% of respondents expressed interest in purchasing shapewear for men
• Nearly one in three men had varied personal reasons for not trying shapewear, indicating the diversity of perceptions and the potential to build greater awareness around its benefits
• The top concerns with current options included discomfort during long wear (79%), skin irritation (68%), and poor breathability (53%)
• Over 55% of respondents believe men’s shapewear can enhance posture during workouts and boost confidence, while 53.6% see it as ideal under form-fitting clothing for a smoother look
The growing interest in shapewear signals that men are ready for solutions that deliver on comfort, function, and everyday wearability. FORM brings these qualities together through thoughtful construction and performance-led design. As consumer perceptions evolve, DaMENSCH is leading the way with a category-first product that redefines confidence and sets a new benchmark in men’s essentials.
“The men’s innerwear and grooming space in India has evolved rapidly over the past few years, yet categories like shapewear have remained largely untouched due to outdated perceptions and a lack of innovation,” said Anurag Saboo, Co-Founder and Director of DaMENSCH. “With FORM, we are not just launching a new product; we are starting a new conversation around body confidence and functional wear for men. The response so far has been incredibly encouraging. In consumer trials with over 5,000 men, more than 95 percent rated it exceptional in both functionality and comfort. We believe FORM has the potential to unlock a completely new category in men’s fashion essentials.”
DaMENSCH continues to shape the future of men’s fashion in India with a focus on function-led innovation, inclusive comfort, and progressive design. With FORM, the brand steps into yet another untapped category- one that blends style and substance, without compromise.
