Sports company PUMA has announced a collaboration with Finnish textile material innovation company Spinnova to develop proof-of-concept products from wood-based SPINNOVA® fibre for future collections, particularly in products of PUMA’s Sportstyle category.
Spinnova’s joint venture company Woodspin Oy, the producer of wood-based SPINNOVA® fibre, and PUMA have entered a multi-year partnership to secure fibre volumes. This non-binding agreement will reserve production capacity from Woodspin.
“Spinnova’s innovative fibre technology represents a new gateway into the world of manmade cellulosic fibre (MMCF) production, using water instead of chemicals to help produce these fibres,” said Howard Williams, Director Global Innovation Apparel & Accessories at PUMA.
“We are very excited to announce this collaboration for SPINNOVA® fibre with a major global brand like PUMA. This marks an important step in building the market and industrial adoption of SPINNOVA® fibre, which is needed to scale the fibre and Spinnova’s technology.” said Spinnova’s Chief Product and Sustainability Officer, Shariare Mahmood. “This is only the beginning, and we will continue together with Woodspin to work on signing similar agreements with other partners.”
PUMA continues to invest in and incorporate innovative material textiles, such as its previously introduced RE:FIBRE textile-to-textile recycling program, which uses polyester textile waste from factory off-cuts, faulty goods, and pre-loved clothing as the primary source of material to create new textiles.
