At the dawn of 2024 we are reflecting before beginning a new journey; we still feel some uncertainty, but we want to move on. The years before 2020 were strange years, combining speed and sleep mode, as one might feel when pushing forward at great speed and when everything is moving too fast. The years since 2020 have seen us mature, take stock of our surroundings with greater discernment, so as to decode and slow down.
This AW 24-25 season looks to be one of transition, a season for rethinking the collections and meeting consumer expectations. There are several potential trends before us: we are entering a period of revival, of rejection of globalisation, of return to the domestic focus, confusion, revolt, desire for freedom that swings between illusion and reality. On the one hand, we need comfort, to be reassured by cultivating the past, by the use of tried and tested high quality materials and manufactureing processes.
