USPA Global Licensing has signed up three new Asian licensing partners for the US Polo Assn. brand, the official brand of the United States Polo Association, of which two are in China and one in Singapore. These new partnerships expand the US Polo Assn. brand in the Asian market, while opening up new opportunities in China and South East Asia.
Of the three new licensing partners, Changzhou Yicai Brands Management is the new licensee for men’s and women’s apparel and small leather goods in China, Hong Kong and Macau. Grand Billion Trading will introduce US Polo Assn. brand children’s footwear in China, Hong Kong, Macau, and in addition Taiwan. While, Singapore-based FJ Benjamin will introduce the brand in the South East Asian market by setting up exclusive stores with an initial focus on women’s and men’s apparel, with the first store expected to open in Malaysia.
