US sustainable textile start-up LifeLabs has launched what it says is the world’s most cooling t-shirt range. Based on the firm’s CoolLife technology, derived from an infrared transparent material which allows body heat to escape, the garment is expected to reduce one’s body temperature by nearly 3oF. “The T-shirt is a quintessential item in every wardrobe so we’re taking the simplicity of the basic T-shirt and re-engineering it into something more,” said Scott Mellin, CEO of LifeLabs.

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