Indian brand PrettySecrets has tied up with Myntra to be a part of Myntra’s Brand Accelerator Programme. PrettySecrets has seen a month on month growth of over 80 per cent on Myntra as compared to last year’s end of season Sale on Myntra. This year, PrettySecrets has grown by 110 per cent, with sales worth Rs. 4 cr in June on Myntra alone.
PrettySecrets growth chart over the past one year has had a very positive influence over Myntra which in turn is one of the biggest fashion e-commerce brands. With both the big brands coming in together it definitely makes a win–win situation for both the parties as well as the customers.
PrettySecrets has identified a niche in the Indian lingerie market through its brand and product offering by building a product which fills the need gap in the Indian lingerie space – a combination of functional attributes coupled with stylish and trendy designs in high quality and affordable price points. The brand positioning and values of PrettySecrets echos the value set of today’s Indian woman who is looking for something that is value for money, great quality, extremely functional and yet uncompromising on fashion and style.
The Myntra Accelerator Program has helped the brand in getting increased visibility through complimentary access to Myntra’s visibility tools such as banners and brand days etc. which is promoted to over 50 mn unique customers. Myntra and PrettySecrets’ collaborated machine learning tools will help strengthen the customer analytics capabilities and increase sell through rates for the brand’s on Myntra’s platform which will help build PrettySecrets’ brand positioning.
“The overall online marketplace distribution channel for PrettySecrets has grown 70 per cent over last year and has achieved a growth rate of Rs. 30 cr, which is 1/3rd of the overall brand revenue. This association has already catapulted the brand into the offline space with higher recognition and growth. We hope this association helps in reaching higher heights,” Karan Behal, CEO and Founder, PrettySecrets, said.
“The vision of the Brand Accelerator programme at Myntra & Jabong is to help shape the journey of emerging Indian fashion brands with unique customer proposition and take them to the top 10 national spot in three years. The success and growth trajectory of Pretty Secrets at over 80 per cent month-on-month within three months, goes on to show the kind of impetus the programme offers to brands. We see great potential in the women’s innerwear category in the coming years and will continue to support the brand with deeper consumer insights & marketing support through technology,” Ananya Tripathi, Head Category Business and Chief Strategy Officer, Myntra said.
