Maredamare, the international beachwear fashion show to be held in Florence July 22-24, unveils a preview of the four major trend themes that will characterize summer 2024. The style directions have been fine-tuned with a great deal of forecasting work shared with the leading brands of the next edition. Sporty, retro, luminescent and artistic. The swimsuit is increasingly proposed as a privileged communication tool as well as containing energy and joie de vivre by vocation. Increasingly important and distinctive is the use of technological fabrics that combine fashion and function, fashion and function, that guarantee excellent fit and durability even in contact with chlorine and sunscreen. Surfaces are becoming more and more hi tech, three-dimensional, glowing with light, hosting prints that are works of art. And finally, they bring into focus the theme of sustainability that has pervaded this sector as well, stimulating fiber and fabric companies to take a different approach even for swimwear, which historically seemed the most distant, by construction, to the green attitude.