High street fashion to posh designer booths, the out, and bold trends to unabashed styles, Delhi is the hotbed breeding form and fashion. As much as the city pines for its classic outerwear, it also opines high on modish and quality innerwear. With a per capita income reaching Rs. 3,60,644 and a striking literacy rate of 86.2 per cent, Delhi is one the most brand aware and fashion consuming States of India.
The intimate wear sales in the capital city are pegged at an annual average sale of nearly Rs. 17,00,000 per store, and the market for intimate apparel products are estimated at Rs. 416 cr monthly and Rs. 5,000 cr annually for all intimate wear products. With an untapped dynamic market for Intimate Wear brands, Delhi poses as the perfect host for India’s opulent intimate wear drive.
The favourable geographical location and soothing consumer vibes make it an epicenter of business in North India. Surrounded by 6 Important States the city flaunts seamless connectivity to 83 Cities of neighbouring states. Going by the statistical figures, Delhi holds the bar of an annual growth surpassing 8.1 per cent.
The cosmopolitan city is one of the fastest growing cities in the country. The fashion capital and the spine of the North, Delhi boasts of a strong appetite and stark purchase power for brands. With over 3000+ Multibrand Intimate Wear Retailers spanned in a webbed network across the city of hearts, Delhi ranks top in the retail market for most intimate wear brands.
Fuelling this steadfast growth of the Intimate apparel section in the North, Intimasia 3.0 was organised in New Delhi on 21st and 22nd January 2019, at Pragati Maidan. Featuring a multitude of brands and an array of products the show blazed the stage with the next lit trend.
The list of participants embezzled with ace brands like Triumph, Sweet Dreams, Groversons Paris Beauty, Pepe Innerwear, Lyra, Bodycare, Libertina, Zivame, Clovia, Pretty Secrets, Dollar, VIP, Dixcy, UCB, Orange village and many more. These brands along with an elite list of designers and industry insiders would flaunted the best of collections in Lingerie, Men’s Innerwear, Kids Innerwear, Sleepwear, Loungewear, Swimwear, Shapewear, Activewear, Socks & Stockings, Thermals, Leggings, Handkerchiefs and other hosiery products. Retailers from 84 surrounding cities along with the eminent personals from the industry attended the event in large numbers.
Exhibitors comments…
Manoj Tandon, VP – Garments, TT Ltd.
We are leading vertical integrated textile company, which is a 70 years old group. We are there from cotton to garments. We have our production centre at all major hosiery hubs in the country. 2018 was an average sales growth for us. We had seen lots of ups and downs in the seasons, some people, retailors some old minded retailors said that demonetisation and GST impacted them. But still it was average growth for us. We are now focusing on more competitive price edge products, which we can sell more on wholesale market. Govt.
should come back with more export incentives to encourage the garment exporters. We should build FTA relationships with other countries so that our industry becomes more competitive. The show is OK and we hope to get positive feedback from the same.
Manish Agarwal, Director, Gemini Industries
Ours is a 25 years old company and for last four years we are running in Delhi for local market. We got good response from our network in Delhi, Punjab, Himachal, Chandigarh etc. We have launched new product concept Raperon which is best in womens fashionable nightwear. We have also introduced straight pants which are made of knitted fabrics processed in best processing house in Kolkata. 2018 was a good year for our company however we didn’t grew as much we expected. We are positive about 2019 and plan to grow by 40 per cent. The govt. is supporting the industry but the companies have to take their stand by doing necessary for their growth which is best work as per trends and fashion.
We are working on bath rob, then nightwear, sleepwear, and now planning to add inner garments. The show is OK but organisers need to be more professional in terms of providing facilities and services to the participants.
Himanshu Ratnakar, Sales Manager, Woodland (Aero Club)
Woodland’s parent company is Aeroclub which was started in Canada, and for last 25 years it has been working in India. Woodland is basically a casual brand and two years back we entered the innerwear segment. The launch of inner wear was well thought-out and builds on our strong brand presence. Apart from footwear, we are also doing accessories and selling via stores PAN India. 2018 was great year for our company as we grew at the rate of 25 per cent.
We expect same momentum to continue in coming years. This is for the first time we are participating in any show for our innerwear segment. Overall, impression is good and satisfactory no. of customers are visiting our stall with enquiries. The organisers need to have more professional approach and promote the show on a better scale.
Biswajit Ganguly, National Sales Head, Bonjour
We are looking for new enquiries. We are the largest socks manufacturer of the country, having huge retail network. Here we would like to add up more numbers with some genuine buyers like distributors, retailers. We witnessed wonderful footfall on day-one. They were all genuine people so we could add up more numbers. Here, we have come up with some ladies products also. We met retailors and dealers from very far flung places, which were above our expectations. We got good no. of buyers from Gujarat and even South also.
Getting such exposure is definitely an advantage for any brand. Here we can show them our entire range so more business gets generated. We have launched trousers, jagging, printed pyjamas recently. There were lots of ups and downs in 2018 due to demonetisation and GST. 2019 definitely belongs to us as per the feedback from our customers. The decisions taken by the govt., are very fruitful and beneficial for the industry in long run.
Abhijeet Gawde, Marketing Manager, Sweet Dreams
Ours is a Sleep and Home Clothing brand, which was started 30 years back. Every year we present something new, interesting and innovative. We try to keep the range very vibrant. We are a family brand so we bring something, which is accepted by the complete family. With our presence at around 5,000 multi brand outlet, stores and online, our reach is very strong across the consumers. We are very aggressive in this financial year and planning around 15 exclusive brand outlets. We are also trying to reach around 10,000 multi brand outlet in next two years.
Overall, business has been good till now at this show. Response was fantastic with retailers, distributors coming from different parts of the country to the show. We appreciate the organisers for creating such platform and bringing industry together.
Sunil Pathare, Chairman and MD, VIP Clothing Ltd.
We have participated here to meet and greet more with our retailers. It’s a good platform where we can meet the entire retailer, distributors, trade partners and industry connected people together. This time we have launched Frenchie designer, which is a printed innerwear brief. This was launched recently and from the company we are going to launch N no. of products in coming months. In terms of business, yes the market has been tight in 2018 and there have been issues in South India due to Kerala floods.
Though financial state in the market has not stabilised after GST and demonetisation but in long run these are going to be good for the industry. We are planning range and retail expansion in 2019. In am quite satisfied with the show’s organisation and response. It’s a very good show and I would rate it 8 out of 10.
Ankit Dawar, DGM, Bodycare Creations Ltd.
We are displaying three brands here Body Care, Body X and Body Active. 2018 was very good year, though we were struggling with the market but due to our marketing and production teams support we did really well. We are expanding into more untapped market. Basically to expand our brand to the core of the cities and most probably we will launch some premium products.
Since this industry has become 5000 + in recent times, we expect more from the govt. support. So, hope they support this market and enhance the indigenous brands rather than imported brands. At this show, we are having the biggest stall and getting good customer feedback .In terms of organisation and response we would rate this show 10 out of 10.
V Hariharan, National Sales Manager, Intimacy Lingerie (Naiduhall)
Our company was started in 1920 and we are the first company to launch bra in India. We are doing very well in South India and now planning to enter North. At this fair we got better response and dealers are so happy to invite us and be part of our family. Our Chairman’s policy is just to build the relationship and provide good quality products and services to our customers. 2018 was a milestone year for our company where we crossed good numbers in terms of sales and that is the year we have got 30 people in our sales team.
We have been awarded best company across South. Though this is for the first time we have participated in a new market exhibition, but people already know us here which shows our goodwill.
Avinash Mane, Commercial Head – South Asia, Lenzing
It’s a growing show, compared to what they had last year and what they are doing now. As per the organiser feedback, and even we are seeing that visitors have been doubled. The show is getting into more interiors of India. Last time they had it in Kerala, now they have it in Delhi making a lot of interior parts of India getting covered. For Tencel, it creates a right platform to get our product highlighted here because it has all the attributes which is looked for innerwear and intimate wear application. Lenzing is always leader in innovation, new product introduction and application. Sustainability is something which we are taking to the next level, to the end user application.
Along with our existing range we have presented LENZING™ ECOVERO™ which are derived from certified renewable wood sources using an ecoresponsible production process by meeting high environmental standards at this show. These fibres tailor to a sustainable lifestyle, contributing to a cleaner environment. Business wise 2018 for our company was overall OK; not so flourishing and not so downside as well. We are hoping 2019 to be a better year.
Vijayraghavan S, Deputy Manager – Marketing Pepe Jeans Innerfashion Pvt. Ltd.
Pepe Jeans, which forayed into India in 1989, has presence across more than 1,110 multi-brand outlets, 364 large-format store. Innerwear is the new product we have launched in a bigger way in Bangalore. At persent we have presence in Bangalore, Chennai and Hyderabad.
2018 was a good year when we launched this segment. In 2019 we plan to have pan India presence. The show is good and organised well. We got good response from the industry here.
