July 4th, the tradeshows Curve Paris and Interfilière Paris closed their doors, thus concluding a summer session full of business and encounters. Curve Paris and Interfilière Paris, with their unique international status for bringing together the creative industries from upstream to downstream (from creation, manufacturing, textiles and fabrics, to finished products), gathered 300 exhibitors. The two trade shows worked together to provide a comprehensive vision of the market and connect all of the stakeholders: retailers, brands and manufacturers. WSN, which organized the summer edition of these trade shows for the first time, has drawn valuable lessons from this overall successful assessment.
“What makes our event strong is that one complements the other; a unique format that defines our specificity, and one that we will continue to work to strengthen.” Frédéric Maus, CEO of WSN.
Curve Paris has been able to provide relevant responses to the increasingly demanding expectations of professional in today’s market. The trade shows brought together 138 brands, including 54% new exhibitors. Geographic distribution: 35 percent France, 65 percent International (France: 35 percent, US: 8 percent, Poland: 8 percent, Italy: 6 percent, Turkey: 5 percent, Latvia: 5 percent).
This new event in Paris infused a new overall experience with a comprehensive and attractive international summer offering, ranging from emerging designers to industry veterans, and featuring 40 different product categories.
Not to mention its core sectors, with 36% representing lingerie, and 37% representing beachwear/ resort wear. In fact, Curve Paris introduced a new, more lifestyle-oriented offering, including 14% dedicated to accessories.
Interfilière, the Parisian event focused on the upstream sectors of lingerie, swimwear, and activewear, presented a highly qualitative offering with 162 suppliers, including 31% new participants.
It showcased an enhanced offering compared to June 2022 (+12%). Its three main sectors (which account for 70% of its offering) continue to be fabric, lace, and accessories. The fabric category remains predominant (33% in July 2023 compared to 32% in the previous January).
Key numbers for Interfiliere
+31%: vs January 23 in Nb of Frns with significant increases
+91%: In manufacturing exhibitors
+33%: In the embroidery manufacturers
+33%: In fabric exhibitors
The number of textile designers has doubled: 15% France/ 85% International With 5150 buyers in attendance (including 25% new visitors) from 109 different countries, Curve Paris and Interfilière Paris maintained their visitor numbers compared to June 2022. However, it is important to note that the June 2022 trade show was held as a rescheduled event from the Salon International de la Lingerie that was originally scheduled for January. The last Unique by Mode City took place in July 2019. Geographic distribution: France: 34,50 percent, International: 65,50 percent.
Many exhibitors agree on the quality of the visitors and the contracts established at the trade show. This edition has shown how the strength of these trade shows lies in their ability to create stable and fruitful relationships, which are important in uncertain times, not to mention necessary synergy between the upstream and downstream of the industry. This session took place in a particularly challenging social context in France, which led to some cancellations and numerous concerns.
Top 5 countries for visitors: Germany – 5,18 percent, China – 4,48 percent, England – 4,38 percent, USA – 3,33 percent, Hong Kong – 3,25 percent.
Top 5 jobs of visitors: General Direction – 23,80 percent, Creation/ Design – 23,44 percent, Buying: 16,53 percent, Production/ Sourcing/R&D – 8,30 percent, Commercial: 8,02 percent.
Visiting The Salons Were…
Department stores and concept stores praised the sharp visionary selection of lingerie, beachwear, resort wear, loungewear, and beauty, showcased in the exposed showcase.
French and international visitors particularly enjoyed the new experiences such as the Curve Capsule, its short films, and the presentation of Bugis`circular craft. Once again, the Curve Paris and Interfilière Paris Trend Forums, as well as the conferences served as a true source of inspiration for all buyers. They were charmed by the festive atmosphere of the outdoor terrace. Curve Paris and Interfilière successfully combined business, conviviality, and a passion for the industry during the 3-day event. It is this very passion that drives buyers and exhibitors to create a unique connection at the trade shows.
“A trade show is constantly adapting to meet the changes and expectations of buyers and exhibitors. Curve Paris still needs to find its ideal format but remains an essential event in the international lingerie and beachwear/ resort wear trade show calendar. We will take the time to engage with all industry stakeholders to deeply reflect on the upcoming dates. The teams are already preparing for the next edition of the Salon International de la Lingerie, which remains the largest lingerie trade show in the world and will celebrate its 60th anniversary next January.” Matthieu Pinet, Directeur of The Salon de la Lingerie at WSN.
The Salon International de la Lingerie, the world leader in lingerie trade shows, will launch the Autumn-Winter 2024/ 2025 collections from January 20th to 22nd, 2024, and promises numerous surprises on the occasion of its 60th anniversary.
Finally, The Showp, a complementary tool to the trade show, aims to extend the experience and allow brands to grow, prospect, and continue the dialogue and business throughout the year. It will be officially launched next September. A combination of “show” and “shop” and a highlight of an omnichannel strategy, The Showp platform (formerly known as CXMP) will undergo a complete rebranding. It will offer a selection of finished products from the finest lingerie, fashion, sportswear, eyewear, and grocery brands, with a network of over 100,000 stores worldwide.
