Sportswear giant Adidas has launched its first product in collaboration with Spinnova. The Adidas Terrex HS1 is the first knitted product to be made in part with Spinnova technology with at least 30 per cent of the fabric in this mid-layer hiking hoodie coming from wood-based Spinnova fibres and 70 per cent from organic cotton.
Adidas says it is committed to helping End Plastic Waste via a three-loop strategy that consists of using recycled materials, materials that can be made to be remade and in the case of Made with Nature, products created in part with natural ingredients, such as the adidas Terrex HS1.
Carla Murphy, General Manager of adidas TERREX , explained why the partnership with Spinnova is so important: “Adidas’ commitment to sustainability is longstanding. Progress is about learning and constantly moving forward – and for adidas this also means partnering to innovate in new areas. Working with Spinnova is another step forward in our journey to designing the future in balance with nature.”
The mid-layer garment has been designed as a piece of multi-functional gear that works on the trails and then rolls up into its hood for easy storage or to create a pillow on longer adventures. It was designed using Unitefit – an all-gender fit system created with a spectrum of sizes, genders, and forms in mind.
Spinnova’s proprietary manufacturing technology produces textile fibre out of wood or waste, including leather, textile and food, without the use of harmful chemicals. The product also works with the material’s natural colour. Since no dyeing or bleaching is applied, in turn this uses less water compared to the standard dyeing process.
“Spinnova is on a mission to transform the raw material base of the global textile industry by providing radically sustainable and high-performance textile materials. We are very proud of the revolutionary results our teams have accomplished together. Today’s launch is a major milestone on our joint commercial journey,” said Spinnova’s CEO and co-founder Janne Poranen.
Sportswear giant Adidas has launched its first product in collaboration with Spinnova. The Adidas Terrex HS1 is the first knitted product to be made in part with Spinnova technology with at least 30 per cent of the fabric in this mid-layer hiking hoodie coming from wood-based Spinnova fibres and 70 per cent from organic cotton.
