Sustainable, design-led underwear brand, Nudea has announced its certification as a B Corporation, the rigorous social and environmental standard, making it one of just three UK brands providing technical bras and briefs to have achieved such status.
The B Corp certification from B Lab addresses the entirety of a business’ operations and covers five key impact areas of Governance, Workers, Community, Environment and Customers. During the certification process is rigorous, with applicants required to reach a benchmark score of over 80 while providing evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, the company will legally embed their commitment to purpose beyond profit in their company articles.
Priya Downes, Nudea’s CEO and Founder, commented: “We’re delighted to share this fantastic announcement of Nudea’s B Corp certification and to further our ‘Care More’ commitment with an exemplary B Impact Score of 103. B Corp is one of the most demanding certifications that evaluate brands’ social and environmental impact, with over 300 questions on governance, workers, communities and impact on the environment. It is the result of a collective work at Nudea that started in April 2021 and through 10 months of rigorous auditing and legals, we are proud to be part of the B Corp community.
“This certification offers Nudea a powerful framework to accelerate our ambitions to be a leader in this category. It also reinforces our commitment to improve and challenge ourselves to continuously do better, using our business as a force for good for the benefit of all people, communities, and the planet.”
Chris Turner, Executive Director of B Lab UK, added: “We are delighted to welcome Nudea to the B Corp community. This is a movement of companies who are committed to changing how business operates and believe business really can be a force for good. We know that Nudea is going to be a fantastic addition to the community and will continue driving the conversation forward.”
The median score for ordinary businesses who complete the B Impact assessment is 50.9 and over 80 qualify for B Corp certification.
Last year, Nudea also announced its move to carbon neutral status with a commitment to sustainability that includes the brand’s easy-to-use fitting tools to deliver on fit for conscious, responsible shopping. It also offers signature recycled fabric and yarns made in partnership with responsible suppliers who pay fair living wages, produced in a GOTS and SLCP fully-certified factory in Portugal and all delivered in recycled and recyclable packaging.
