Decathlon is unveiling its new brand, which includes a dynamic and forward-looking identityDecathlon, a global leading multi-specialist sports brand, is revealing its new purpose, to “Move People Through the Wonders of Sport,” and the strategy behind this bold new ambition to bring innovative and sustainable sport to everyone. As part of this evolution, Decathlon is unveiling its new brand, which includes a dynamic and forward-looking identity and the new “orbit” logo.

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