Knitwear manufacturers and traders should cope with digital evolution to stay ahead in the international market, State Handloom and Textiles Department Secretary K Phanindra Reddy told a seminar on ‘Digitisation Development in Textile Supply Chain’ held recently. The meeting focused on Foursource, a German-based digital marketing firm that provides a buyer-seller meeting platform exclusively for the apparel industry.
Tirupur Exporters Association (TEA) General Secretary TR Vijay Kumar said, “While many digital marketing firms provide opportunities for manufacturers to connect with customers and vice-versa, companies like Foursource provide specific advantages in search engine optimisation for apparel industry players to contact buyers in Europe.”
“To promote apparel industry, Bangladesh government used Foursource. The company officials have now approached the Indian Government,” he added.
