Riachuelo’s sustainable fitness offerings hit stores across Brazil in February with the launch of their latest collection, Mais Sustentável Fitness. Developed by the brand’s style and sustainability team, the launch of this collection helped reinforce Riachuelo’s positioning as a sustainability leader who works to deliver transformative fashion pieces that are also sustainable.
Using sustainable textile technologies, the collection was made with Lycra® EcoMade fibre, which is produced using 20 percent pre-consumption recycled spandex, and Rhodia’s Amni Soul Eco® biodegradable polyamide, which decomposes in about three years after disposal in landfills. The collection includes ten options of comfortable sets with Berlan Têxtil’s Eco Print stamping, which reduces water consumption by 90 percent and energy consumption by 30 percent throughout the process, when compared to the rotary process.
“Our focus is to increasingly offer sustainable products to our customers and, with this collection; we have opened yet another door for the retail sector. Riachuelo has shown itself to be progressively active, and we are specially committed to contributing to more sustainable fashion”, says Valesca Magalhães, Sustainability Manager at Riachuelo.
The functionality and elasticity of the pieces are strong benefits he collection offers in addition to easily shaping the body. The pieces were made especially for leisure and sports use and bring versatility. The prints vary between floral, plain, with or without textures and canvases in black, blue, green and pink.
Riachuelo’s sustainable fitness offerings hit stores across Brazil in February with the launch of their latest collection, Mais Sustentável Fitness. Developed by the brand’s style and sustainability team, the launch of this collection helped reinforce Riachuelo’s positioning as a sustainability leader who works to deliver transformative fashion pieces that are also sustainable.
