Get ready to jump onto the Super Juniorz bandwagon, the first-of-its-kind Conclave and B2B Trade Exhibition for Kids Fashion, Maternity Wear and Baby Products. This spectacular extravaganza will entail the major movers and shakers of these industries from India and abroad. This exciting show is slated to be held on June 24th and 25th this year at the Chennai Trade Centre in the Tamil Nadu capital.
This B2B Trade Fair aims to bring top Kids’ wear, Maternity and Baby Products; foremost 300 VIP Retailers and Distributors, 100+ Exhibitors to the show; and 5,000 visitors from India, to promote Kids’ Fashion, Maternity and Baby Brands all under one roof. Participating Brands in the Show are: Gini & Jony, Peppermint Kids, Buddsbuddy, Zero, Vitamins, ToffyHouse, Mom’s Love to name a few.
The kids’ apparel industry comprises a staggering 20 per cent of the total apparel market share in India. Though the chunk of this industry is still occupied by 88 per cent of the unorganised sector, it represents the fastest growing segment in the apparel industry in India. The Indian consumer is very conscious of economical pricing and has a propensity towards unbranded clothing, which constitutes 51 per cent of the market share. Uniforms currently form the largest segment with a giant market share of 30 per cent (Rs. 23,000 cr Boys’ wear comprises 52 per cent (Rs. 30,100 cr) and girls’ wear a close 48 per cent (Rs. 28,000 cr) of the total market share and both entail ethnic wear, T-Shirts and shirts, winter wear, denims, bottom wear and dresses for girls only. Rs. 19,830 cr is average annual spend for infants and Rs. 22,545 cr for toddlers, including maternity and baby wear, diapers, baby furniture, and toys.
Super Juniorz show will host exhibits and seminars in an exhibition space of 4,400 sq. ft. It is slated to reach a humongous crowd of 72.14 mn, employ skilled labour, utilise the well-developed infrastructure of the State and scratch the surface of Chennai’s fastest growth rate of 9.75 per cent.
The trend is slowly changing to branded and international kids’ wear especially in the metros and is now percolating into the smaller cities. Global brands like Gap Kids, The Children Place and the Poney are entering the Indian arena and making their presence felt. The kids’ wear market is expected to grow at an impressive rate of 10.7 per cent in the next 5 years. Our high children population growth and the per capita income are steadily on the rise and the driving factors in this booming industry.
Tamil Nadu, and particularly its capital Chennai, is a very apt and strategic choice as venue for this huge exhibition as 23.6 per cent of Tamil Nadu’s population is in the age group of 0 – 14 years, numbering 17 million. It is one the fastest growing markets of consumption for kids apparels, toys, accessories and baby products. This would be a huge market opportunity for Tamil Nadu with a whopping `14,726 cr on the anvil. The exhibitors would include prêt and ethnic wear, footwear, maternity products, toiletries, diapers, kids’ furniture and furnishings, toys and games.
Exciting live fashion shows and events like bubbly kids walking the ramp, including models donning maternity wear, seminars, workshops and knowledge-sharing sessions will be some of the exhilarating highlights of this upmarket fashion event. White Paper entailing detailed Research, Statistics and Industry analysis will be released on the “Kids Business Market in India” along with Knowledge Partner Wazir Advisors.
Manufacturers and sellers not only from Chennai but also from 4 South Indian States, 6 major cities and 85 districts are slated to make their presence felt not only in numbers but in the number game. The visitors likely to attend this one-of-a-kind show would be traditional retail stores, mod multi-brand outlets, family department and hypermarket stores, interested investors in opening franchise stores, distributors and agents.
All in all, there is every reason for entrants to participate in Super Juniorz Conclave of Kids Fashion, Maternity and Baby Products. The who’s who of these industries will be in attendance and free accommodation will even be given to 300 selected prestigious buyers from the kids’ segment. Super Juniorz 2’0 Nineteen has, in fact, taken a wildly passionate dive in stirring up the industry and paving the right platform to bring the choicest industry’s brains together under one roof for boosting mileage, recognition and ensuring maximum positive outcome for the Kid’s Fashion industry in the years to come.
This scintillating Kids’ Fashion extravaganza is conceptualised and organised by Peppermint Communications, who has a long-standing track record of converging the consumers and brands for the past 15 years.
